Brand New - Amber Simone - Black, No Sugar


Black, No Sugar’ is the stunning new release from London based one-to-watch Amber-Simone.
The track comes with a beautiful visual directed by Sophie Jones which introduces us to Amber-Simone’s nostalgic, funk-laden world.

The extraordinarily talented singer, multi-instrumentalist and producer delivers once again on the soulful track, showcasing her inimitable vocal and impressive song-writing ability. ‘Black, No Sugar’ is a journey of self-discovery for Amber-Simone and a celebration of her black heritage. Amber sees ‘Black No Sugar’ as a song she would have needed to hear when she was younger and for anyone questioning if they are valid or beautiful.
Speaking on the track, Amber said: “It’s a reminder for whoever needs to hear it. You are enough just as you are and your blackness is a gift.”


The accompanying short film features an incredible live rendition of ‘Black No Sugar’ with Amber-Simone commanding her band at every step of the way. Featuring live brass instrumentation, the track bursts to life, throwing back to the era of funk and soul through the stylistic direction from the lens of acclaimed director Sophie Jones.

‘Black, No Sugar’ is the first release from the 23-year-old since 2019’s ‘Glitter’ and previous stand out releases ‘Strawberry Kisses’, ‘Only You’Workin’ and ‘Something More’ which saw her labelled as a new name to watch by Annie Mac. Amber-Simone has been singing since she was 16, with a unique and powerful vocal, citing a diverse range of influences - from The Police to Sade, among others.
Growing up in east London and then moving to Hertfordshire in her early teens, Amber listened to funk and soul music throughout her childhood, a sound which has very much impacted her own music, along with her discovery of the likes of artists Tyler The Creator and 80’s film scores.

With the remarkable ‘
Black, No Sugar’ setting the tone and more music coming soon, Amber-Simone looks set to take 2021 by storm.

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A singer on the cusp of stardom.Wonderland

“An exciting, feel-good talent on the rise.” The Line Of Best Fit

All the best parts of British electronic music combined.” Notion Magazine

A songwriter of real grace and steady force.Clash Magazine

“Soulful, gender-fluid vocals that draw on influences like Sade, Michael Jackson and The Police.” HUNGER Magazine

“So lush.” Nylon

A sleek combination of disco, soul, and pop.” SCHON Magazine


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